![]() ![]() ![]() You will only drive consistent sales for your online courses and other offerings if you combine them with intelligent email marketing.ĭrive traffic and leads with Facebook ads and use email marketing to convert them into customers. It happens when you get people signed up to your e-mail list so that you are able to communicate with them over time. They Are Paired with Investment in Email Marketingįacebook ads conversion – at least for actual sales – usually doesn’t happen on Facebook itself. So, in my experience, you’ll need to invest at least $200-$300 per day to find the best-performing ads for your campaigns. It analyzes the audience’s response to your ads and improves targeting to ensure you get the best results.īut that’s only possible if you have the budget to test different ads and run them for a sustained period. ![]() This one can be hard for people interested in Facebook ads to swallow, but the simple truth is that Facebook’s advertising algorithm optimizes campaigns over time. They Have at least $3000 Per Month Budget However, if you have a proven product that your email subscribers, website visitors, and social media users have bought before, Facebook ads are an excellent way to scale your sales. ![]() Ideally, you should first validate your product through a beta launch and directly sell it to your subscriber base. If you’ve never sold your online course, coaching, or consulting program before, investing in Facebook ads isn’t the best option because it can end up costing you a lot. They Support Offerings with A Proven Sales History So, who should invest in Facebook ads for selling online courses and other expertise-based offerings? Here are some of the characteristics of the most effective Facebook Ads campaigns. If you try selling your online course directly through Facebook ads, you’ll burn a lot of cash and shrink your profits, especially if your offering is priced under $500. There’s much more competition, so FB ads are no longer a cheap and pocket-friendly advertising solution. In fact, a lot of people give up because they blow through a bunch of money only to see low Facebook ads conversion rates.Ī detailed study of more than $300 million worth of Facebook ads by Adespresso found that the average cost per click across Facebook campaigns increased by nearly 100% from January 2021 to December 2021. Who Gets Good Facebook Ads Conversion Rates?įacebook ads have evolved over the years. However, Facebook ads are not ideal for everyone. Like so many of the most effective Facebook ads, these lead to free resources and add the visitors to the marketing and retargeting funnel (we’ll talk about this later). In spite of all its troubles in recent years, Facebook is still the world’s most popular social network with 2.9 billion monthly active users, according to the Digital 2022 Global Statshot Report.įacebook ad example from Ezra Firestone of Smart Marketer. Do Facebook Ads Work – i.e., Why Use Them? One thing I won’t do is go very deep into the technical details of setting up a Facebook ad because you can find step-by-step ad configuration guidelines ( like these) in Facebook’s help center.įinally, while I’m mostly focused on using Facebook ads to sell online courses and high-ticket consulting and coaching offers, most of what I cover here applies to just about any digital product or service. I’ll also cover the ideal starting budget for your ads, the different ad types you should use, and how to retarget the leads that bounce off your sales page. To be specific, I’ll share a proven Facebook ads funnel you can use to drive traffic to your online sales page, generate qualified leads for your offer, and convince people to buy from you. In this article, we’ll take a look at how you actually achieve improving Facebook ads conversions with an 8-step process. Learning how to create Facebook ads isn’t hard, but creating high-converting Facebook ads is another thing entirely. ![]()
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